As consumers become more aware of what is in the food they eat, companies are striving to produce healthier products with better ingredients. These can come in the form of organic or natural foods.
One other such line of foods is gluten-free products. Browns’ County Market has started selling a line of gluten-free products designed for people who are allergic to gluten, or for those just looking to cut it out of their diet.
Gluten is a substance found mostly in wheat, rye and barley products, such as cereal and pasta. Some people have serious allergies or reactions to the product, such as celiac disease, which impedes the digestion of gluten and therefore they must avoid it entirely.
Browns’ County Market has started selling a line of gluten-free products, which is located in the produce section of the store.
“We started selling gluten-free products a few years ago,” owner Dan Brown said. “Most recently we expanded the gluten-free selection to meet the needs of the growing gluten-free customer. Most of the people eating gluten-free products do so because of a need to avoid an allergic reaction that can, in some cases, be deadly. However, there are a growing number of people eating it to lose weight, and they feel better from omitting gluten from their diet.”
According to Brown, the store is expanding its organic food selection as well, on a request basis, and is basically doubling its selection of natural, organic and gluten-free product assortment.
The Midweek 9/15/10